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Reynolds Hall and Downtown area of campus
John Chambers College of Business and Economics

Marketing, BSBA

Marketing is the study of an organization’s product, pricing, communications, and distribution activities as they relate to serving customers’ needs. Marketing relies heavily on an understanding of buyer behavior and marketing research.

Our Marketing graduates receive a Bachelor of Science in Business Administration and find exciting careers in:

  • Advertising
  • Sales
  • Distribution
  • Product (brand) management
  • Marketing research
  • Retail management

Looking for a flexible learning option? We also offer an online BSBA with a major in Marketing.

Your Degree Plan

If you’re interested in business, psychology, or social studies, you may be well-suited for Marketing. This major covers everything from advertising to market research. You can choose from 3 areas of emphasis to customize your degree.

All Marketing students take a core business curriculum modeled on the interrelationships among the functional areas of business as they occur in the real world. Emphasis is on developing skills for effective teamwork, communication, and leadership, which are skills employers highly value.

In addition to core classes, Marketing majors must take required and elective Marketing courses. Examples of Marketing courses include:

  • Marketing Research
  • Distribution and E-Commerce
  • Global Marketing
  • Integrated Promotions
Tailor this major to your interests by focusing your coursework in 1 of these areas:

Digital Marketing Promotions

View in Catalog

Professional Sales

View in Catalog

Startup/High Tech Marketing

View in Catalog
Take advantage of special options related to this major:

Honors

Expand your curiosity and enhance your curriculum through the WVU Honors College. Two programs are offered: Honors Foundations and Honors in Action.

The WVU Difference

What sets this program apart?

Learn by Doing

Get involved outside the classroom.

  • Marketing students are encouraged to participate in an internship after their 1st semester in the College.
  • The Marketing Club offers professional and social programs. Presentations by outside speakers provide information and personal contacts that are very helpful in career development.
  • Students may compete in small business plan competitions and use services offered through the Encova Center for Innovation and Entrepreneurship.
Connect with other students who share your academic interests as a member of:

View all of the student organizations you can join.

Careers and Outcomes

How does this degree prepare students for a career?

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Median Salary: $126,960

Possible Job Titles: Advertising Manager (Ad Manager), Communications Manager, Promotions Director, Promotions Manager

Explore Career

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Has a Bright Outlook

Median Salary: $161,012

Possible Job Titles: Brand Manager, Business Development Manager, Marketing Director, Marketing Manager

Explore Career

Sales Managers

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Has a Bright Outlook

Median Salary: $138,060

Possible Job Titles: District Sales Manager, Sales Director, Sales Manager, Sales Vice President (Sales VP)

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Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Has a Bright Outlook

Median Salary: $76,950

Possible Job Titles: Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist

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Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Has a Bright Outlook

Median Salary: $69,780

Possible Job Titles: Communications Specialist, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist)

Explore Career

Career options

Our graduates have gone on to careers in:

  • Professional sales and business development
  • Digital or social media marketing
  • Content management
  • Media and communications
  • Program or project management
  • Consulting
  • Account management

Where our graduates work

Recent Marketing graduates have been hired by:

  • Coca-Cola
  • Target
  • Oracle
  • Hershey
  • Merkle
  • ALKU
  • American Cast Iron

Admission Requirements

To be admitted to the Marketing major, first-time freshmen must meet WVU's first-time freshman admission requirements. Interested in transferring? Review the transfer admission requirements.

Admission to Business

You must meet the following requirements:

  • High School GPA: 2.5
  • ACT Math: 20
  • SAT Math: 520

For direct admission to majors in the John Chambers College of Business and Economics

You must meet the following requirements:

  • High School GPA: 3.0

Tuition and Aid

How much does Marketing at WVU cost? And how can you save?

Tuition and Fees

Estimated rates are available on our tuition website. Anyone who is not a current West Virginia resident, including international students, will be charged non-resident rates.

Scholarships

Estimate your eligibility for merit scholarships at WVU Morgantown.

Ways to Save

Beyond scholarships, here are other ways to reduce your cost of attending WVU.

Financial Aid

The most important step toward funding your future with financial aid for the Marketing, BSBA is submitting the Free Application for Federal Student Aid, or FAFSA.

How to Complete the FAFSA

Start at Another WVU Campus

You can start your career with WVU at another campus and transfer to WVU Morgantown.

Explore WVU System

Transfer Articulation Agreements

To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to WVU.

Review the full list of transfer articulation agreements to see if your institution is listed.

Learn How to Transfer Course Credits

Request Info

Want to know more about Marketing at WVU? Fill out our request form to receive more information.

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