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Main entrance to Canady Creative Arts Center
College of Creative Arts and Media School of Art and Design

Design Studies, BS

Design Studies is for students interested in working in creative fields, using design thinking to provide innovative solutions to challenges facing our world today. It is an interdisciplinary program with linkages to sustainability, journalism, preservation, event planning, business, electronic media, and a host of other professions.

This flexible program accommodates a wide range of interests and career paths with the design process as a focus. Parts of the program can be customized to meet your interests and goals.

Design is emerging as an exciting new career within the global economy and merges creativity with practical application. Design Studies prepares you to fully engage in this exciting professional arena.

A portfolio review is not required for admission to the Design Studies Program.

Your Degree Plan

This flexible, interdisciplinary program prepares you to work in creative industries and provide innovative solutions to challenges facing our world today.

Design Studies is a flexible, student-focused curriculum that is open to all freshmen and to students transferring into the program as long as they meet the GPA requirement of 2.0 overall. Our unique program combines coursework in studio-based design and other multidisciplinary courses that match your interests.

You will meet with an academic adviser at the beginning of the program to customize your curriculum. To graduate with a BS in Design Studies, you complete 120 credit hours, including:

  • A first-year seminar, which is an introduction to the University, the major, and college life
  • General education courses in topics including English, math, and science
  • Major courses in topics including design thinking, sustainable living, and design ethics
  • Design-related electives in topics ranging from visual communications to event planning
  • 3 credit hours of internship, typically completed during the summer between the third and fourth years
Take advantage of special options related to this major:

Honors

Expand your curiosity and enhance your curriculum through the WVU Honors College. Two programs are offered: Honors Foundations and Honors in Action.

The WVU Difference

What sets this program apart?

  • Gain real-world experience during a required summer internship in your area of interest.

Learn by Doing

Get involved outside the classroom.

Connect with other students who share your academic interests as a member of:

View all of the student organizations you can join.

Network with professionals in your field as a student member of:
Live, study, and learn in a residence hall community that shares your interests:

Careers and Outcomes

How does this degree prepare students for a career?

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Has a Bright Outlook

Median Salary: $76,950

Possible Job Titles: Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Has a Bright Outlook

Median Salary: $161,012

Possible Job Titles: Brand Manager, Business Development Manager, Marketing Director, Marketing Manager

Construction Managers

Plan, direct, or coordinate, usually through subordinate supervisory personnel, activities concerned with the construction and maintenance of structures, facilities, and systems. Participate in the conceptual development of a construction project and oversee its organization, scheduling, budgeting, and implementation. Includes managers in specialized construction fields, such as carpentry or plumbing.

Has a Bright Outlook

Median Salary: $106,980

Possible Job Titles: Concrete Foreman, Construction Area Manager, Construction Manager, Construction Superintendent

Environmental Restoration Planners

Collaborate with field and biology staff to oversee the implementation of restoration projects and to develop new products. Process and synthesize complex scientific data into practical strategies for restoration, monitoring or management.

Has a Bright Outlook

May Require Graduate Degree

Median Salary: $80,060

Possible Job Titles: Coastal and Estuary Specialist, Habitat Restoration Specialist, Marine Habitat Resources Specialist, Restoration Ecologist

Graphic Designers

Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.

Median Salary: $61,300

Possible Job Titles: Artist Designer, Graphic Artist, Graphic Designer

Writers and Authors

Median Salary: $72,270

Possible Job Titles: Advertisement Agency Copywriter (Ad Agency Copywriter), Advertising Copywriter, Copywriter, Freelance Copywriter

Career options

Our students go on to have successful careers as design coordinators, creative marketing specialists, and events coordinators. Many of them work for companies like:

  • Amazon
  • Dura Edge
  • Hamilton Beach Brands
  • Stitch Fix
  • California Closets

Places and Spaces

See where you’ll study, research, and create.

View of Creative Arts Center from a distance on a spring day

Canady Creative Arts Center

The Loulie, Valerie, and William Canady Creative Arts center boasts 4 exhibition spaces, 5 performance spaces, 33 individual practice rooms, and 50 classrooms and studios with plenty of space to create. The loading dock at the rear of the building is a wonderful open-air space with stunning acoustics.

Virtual Tour

It’s the next best thing to being here. Virtually tour our campus and residence halls.

Student Life

You'll experience epic traditions, quality academics, and a supportive community that feels like home.

Visit

See WVU in person and start imagining life as a Mountaineer.

Admission Requirements

To be admitted to the Design Studies major, first-time freshmen must meet WVU's first-time freshman admission requirements. Interested in transferring? Review the transfer admission requirements.

Tuition and Aid

How much does Design Studies at WVU cost? And how can you save?

Tuition and Fees

Estimated rates are available on our tuition website. Anyone who is not a current West Virginia resident, including international students, will be charged non-resident rates.

Scholarships

Estimate your eligibility for merit scholarships at WVU Morgantown.

Ways to Save

Beyond scholarships, here are other ways to reduce your cost of attending WVU.

Financial Aid

The most important step toward funding your future with financial aid for the Design Studies, BS is submitting the Free Application for Federal Student Aid, or FAFSA.

How to Complete the FAFSA

Ohio Tuition Reciprocity

As the result of a special agreement, students from Ohio who are fully admitted to Design Studies can enroll at WVU and pay in-state tuition rates. Students must be admitted to both the University and this major.

More About Ohio Tuition Reciprocity

Start at Another WVU Campus

You can start your career with WVU at another campus and transfer to WVU Morgantown.

Explore WVU System

Transfer Articulation Agreements

To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to WVU.

Review the full list of transfer articulation agreements to see if your institution is listed.

Learn How to Transfer Course Credits

Request Info

Want to know more about Design Studies at WVU? Fill out our request form to receive more information.

Visit

Experiencing campus is the best way to see if WVU is the right fit. Choose from in-person and virtual options.

Apply

Your first step to becoming a Mountaineer is completing our online application.